Know what your WhatsApp will cost.
Estimate your messaging costs and see how Meta’s new rates affect your business.
Rates effective October 1, 2026
We use the official rate card for your billing currency. Country refers to the recipient’s phone number.
Your monthly volume
Start with this example. Adjust the numbers to match your business.
Customer service
Replies from your team or automation during customer support.
Only count business replies delivered to the customer.
Marketing
Offers, campaigns and abandoned cart reminders.
$0.0250 / messageUtility
Order confirmations, reminders and delivery updates.
$0.0034 / messageAuthentication
Verification codes, sign-in and account recovery.
$0.0034 / messageAdjust comparison and exemptions
Of the utility messages outside the ad-entry exemption, how many are delivered during customer support? These were free through September.
Messages exempt through ad entry points
Enter only eligible deliveries within a free entry point (FEP) window. They will be deducted from your entered volume. If unsure, leave at zero.
The service allowance applies per number. Volume discounts aggregate your entered usage for the same business portfolio.
United States / USD
A clear price for every message type.
List rates for your selected country and currency. Volume discounts are applied automatically in your estimate.
| Category | Per delivered message | How billing works |
|---|---|---|
| Customer service | $0.0034 | After 1,000 free per number/month |
| Marketing | $0.0250 | Per billable delivery |
| Utility | $0.0034 | Inside and outside 24h · volume tiers |
| Authentication | $0.0034 | Per delivery · volume tiers |
A little clarity before you calculate.
What changes in October 2026?
Meta starts charging for customer service messages after the first 1,000 free deliveries per business number each month. Utility templates are also charged within the 24-hour customer service window. Mexico’s marketing rate also increases.
Does one conversation count as one message?
No. Every message delivered by your business is counted separately. Eight replies in one support interaction mean eight service messages. Messages sent by the customer are not charged.
Which country and currency should I select?
Select the country of the recipient’s phone number and the currency Meta uses to bill your account. A Brazilian business can message US customers and pay in reais. Changing currency loads another official rate card, not a live exchange-rate conversion.
How do free messages work?
Each business number receives 1,000 free service messages per month, with no rollover. Systems using the same number share that allowance. Eligible messages in free ad-entry windows can be entered in the adjustments. Do not count the same exemption twice.
How do volume discounts work?
Utility and authentication have separate monthly tiers for each market and category. Each tier’s rate applies only to messages within that tier. Meta aggregates usage across the business portfolio; include all of it to estimate the full month. Service and marketing do not receive these volume discounts.
Does this include my platform or AI agent?
No. This estimates WhatsApp Business Platform messaging rates for ordinary business customer support. Platform subscriptions, providers, AI usage, taxes, calling and ads are separate. Special Meta products and general-purpose AI providers may have different rules. The WhatsApp Business app is a separate product.
More clarity to plan. More time to grow.
Meet NexLink and connect customer support to the rest of your business.
Cost estimate · WhatsApp Business
United States · USD · Business numbers: 1
Your monthly estimate: $20.66 / month
| Category | messages delivered | billable | Your monthly estimate |
|---|---|---|---|
| Customer service | 2,400 | 1,400 | $4.76 |
| Marketing | 500 | 500 | $12.50 |
| Utility | 1,000 | 1,000 | $3.40 |
| Authentication | 0 | 0 | $0.00 |
Through September 2026: $14.20 · Monthly change: $6.46
Free customer service: 1,000 · Ad-entry exemptions: 0
Utility within the 24-hour window: 500
Volume discount applied: $0.00
An estimate of Meta messaging rates. Excludes the NexLink plan, provider fees, AI usage, ads and taxes. Actual charges depend on deliveries and Meta’s classification.
Official Meta rates · Verified September 28, 2026
https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing